Affiliates

We invite publishers, streamers and marketing partners to join Surge Betting’s affiliate program as a direct revenue channel. We built the programme to turn audience engagement into measurable returns through clear referral paths and accountable tracking. Partners gain access to promo assets, creative links and a dashboard for conversion monitoring. Sign-up is straightforward, and onboarding focuses on activation and compliance. The programme suits traffic owners who want predictable reporting, flexible commercial models and a straightforward way to monetise sports and racing audiences without operational overhead.

Purpose of the affiliate programme

Drive quality traffic and reward partners for converting users. The programme connects publishers and content creators with our sportsbook product so promotional activity is tracked and monetised. Focused on long-term value rather than one-off clicks, the scheme supports recurring customer acquisition and retention through transparent partner reporting and outcome-based crediting.

Partnership benefits

Access to campaign-ready creatives and tracked links. Flexible commercial options to match publisher models. Consolidated performance reporting for campaign assessment. Promotional collateral tailored for streams, social and editorial placements. Simple link delivery and updates so partners can run campaigns without building custom integrations.

Commission structure

Multiple commercial models are available to suit different partner types - revenue share, cost-per-acquisition or hybrid arrangements. Payouts are calculated from verified, active referrals and specified in the partner agreement. Commissions adapt to traffic quality and long-term value; partners can discuss bespoke terms for strategic campaigns or high-volume traffic.

Tracking and reporting transparency

Real-time metrics and conversion logs are provided through the affiliate dashboard. Clicks, registrations and depositing activity are visible to partners so campaign performance can be verified. Data exports and summary reports are available to support accounting and promotional optimisation. All reporting follows agreed attribution rules to ensure consistency.

Marketing support and tools

Creative packs include banners, text links and landing pages formatted for desktop and mobile. Deep links and campaign IDs are issued for accurate attribution. Copy guidelines and brand assets help keep promotions compliant with advertising rules. Regular updates to creatives reflect seasonal and event-driven offers without exposing product details beyond permitted marketing scope.

Long-term cooperation and partner relationships

We prioritise steady partnerships and open communication. Performance reviews, seasonal planning and joint campaign briefs are available on request. Contract terms outline reporting cadence, payment mechanisms and compliance obligations. Partners with sustained volume or strategic reach can negotiate tailored commercial terms and collaborative activations to maximise mutual return.